Golden Edition

Golden Edition is a packaging collection developed for Élyse, bringing together calendars, boxes in multiple formats and gift packaging within a unified visual system. The project focused on translating the existing character of the brand into a more refined packaging language that could remain consistent across objects with different dimensions, functions and construction requirements.

The lily became the central graphic element of the collection. I developed a vector interpretation of the flower, reducing its form into a controlled line drawing that could function across different scales and surfaces. Rather than using the illustration only as a printed graphic, I integrated it into the physical character of the packaging through embossing. The resulting relief allows the lily to appear through light, shadow and texture, creating a subtle visual element without introducing additional colour or graphic density.

A restrained monochromatic palette was used throughout the collection to place greater emphasis on material, proportion and surface detail. Typography, framing, spacing and embossed elements were organised within a consistent graphic hierarchy, while the system was adapted individually to calendars, smaller product boxes, larger presentation boxes and gift packages.

The collection was developed as a family of objects rather than a series of independent packages. Changes in scale and format therefore become part of the system, while recurring graphic and tactile details maintain continuity across the complete Golden Edition.