Récolte

Récolte is a coffee brand developed as a complete identity system, from brand strategy and visual identity to packaging, written narratives, digital presence and production. The project began with the origins of coffee and the relationship between land, cultivation and the people involved in each harvest. Rather than approaching coffee only through the final product, Récolte looks at the process that precedes it: the landscape, labour, rituals and collective knowledge behind its production.

This perspective became the foundation of both the visual and verbal identity. References to agricultural landscapes and workers were brought into the graphic language, while typography, illustration, photography and material choices were developed as parts of the same narrative. The identity extends across packaging in different formats, product sets and printed applications, establishing a consistent system while allowing individual products to carry their own character.

Writing also became part of the design process. Brand copy and poetic texts were developed alongside the visual identity, using language as another medium through which the story of Récolte could unfold. Image, object and text therefore operate together rather than as separate layers of communication.

The project was carried through to its physical and digital applications, including packaging production, product set design and website design. Creative direction connected these different touchpoints into a single brand world, allowing Récolte to move between the agricultural origins of coffee and its contemporary culture without separating the product from the people, places and processes behind it.